INDEPENDENT AND UNIQUE WATCHMAKING

Micro-brands, rare pieces and watches that break the mold.

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new collection

Independent creations, current or neo-retro, chosen for their uniqueness.

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second-hand collection

Rare pieces, sometimes impossible to find, selected for their character.

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Privilege Selection

High-end, rare or limited edition watches, selected for their presence and uniqueness.

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Horological curiosities

Unusual watches and unique horological objects, selected for their character.

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Hybrid movement watch with titanium case, linear display and jumping hour

NEW ARRIVALS

NEW & USED ITEMS

Sketch of a futuristic and avant-garde watch for pre-orders

ACCESS PRE-ORDERS

Independent brands

A selection of creators and micro-brands from around the world, for lovers of unique watchmaking.

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side view of a watch with a side-mounted time display

Selling your watch

A fair estimate, a simple process, premium support.

GET MY WATCH APPRAISED

About
from Whatimisit

Whatimisit was born from a vision: that of an independent curator who selects watches and independent brands for their character, history, and uniqueness. An editorial approach, far removed from commercial norms, where each piece is chosen with exacting standards.

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