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Independent selection of unusual watches

montre heure vahabonde cadran bleu

INDEPENDENT AND UNIQUE WATCHMAKING

Micro-brands, rare pieces and watches that break the mold.

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new collection

Independent creations, current or neo-retro, chosen for their uniqueness.

DISCOVER THE COLLECTION
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second-hand collection

Rare pieces, sometimes impossible to find, selected for their character.

EXPLORE THE ROOMS

Privilege Selection

High-end, rare or limited edition watches, selected for their presence and uniqueness.

Horological curiosities

Unusual watches and unique horological objects, selected for their character.

Independent brands

A selection of creators and micro-brands from around the world, for lovers of unique watchmaking.

side view of a watch with a side-mounted time display

Selling your watch

A fair estimate, a simple process, premium support.

About
from Whatimisit

Whatimisit was born from a vision: that of an independent curator who selects watches and independent brands for their character, history, and uniqueness. An editorial approach, far removed from commercial norms, where each piece is chosen with exacting standards.

the team at whatimisit, a site dedicated to unusual watches

Buy with complete peace of mind

A clear and secure shopping experience.

Authenticity
guarantee

Watches inspected and certified

Guarantee
24 months

New & Used

30 days
to change my mind

Easy & stress-free return

Shipping
premium

Fast shipping

Secure payment
& fractional

Reliable and flexible solutions

Join our world

Receive our selections, our discoveries and the pieces that deserve your attention.

Micro-brands & rare pieces

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