Our selection of micro brands
WHY WHATIMISIT ?
At Whatimisit, each watch is chosen for what it embodies. Atypical, unique, sometimes pre-sold or unearthed on the other side of the world—never chosen at random. Whether you're curious or passionate, you'll find rare pieces here, carefully selected. Our collection showcases the most unexpected timepieces, those that tell a story, challenge conventions, and leave a lasting impression. Because a watch can be much more than a simple accessory: it's a manifesto.
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Each piece is chosen for its character
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Possible purchase of individual pieces
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Certified and guaranteed second-hand watches
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Search for rare models on request
THEY TALK ABOUT US...
For a new generation of enthusiasts, Whatimisit democratizes luxury watchmaking with high standards and simplicity.
🔗 a Forbes article
WORLDWIDE DELIVERY
100% SECURE PAYMENT
RETURN WITHIN 30 DAYS
2 YEAR WARRANTY
PASSIONATE CUSTOMER SUPPORT
