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Independent selection of unusual watches

Our independent brands & designers

A curated selection of micro-brand watches, independent creators and contemporary houses that share a common vision: to offer alternative, unique and unconventional mechanical watches.

Our selection of brands

These are brands we follow closely and whose collections we present in a clear and consistent setting. They embody the uniqueness and independent spirit that we champion.

Our selection also extends to houses that we follow closely.

and which contribute to the Whatimisit identity.

Brands available depending on stock

These brands are fully part of our DNA. Their watches appear according to availability — new or pre-owned — and are selected for their uniqueness, creativity or horological interest.

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