ABOUT US
Did you come here out of curiosity, chance, or passion? You'll stay for the pieces you won't see anywhere else.
STORY OF A PASSION
We are a small French team, born from an early fascination with automatic chronographs, fueled by the world of motorsport.
From discovery to frustration, our quest led us to major brands... often inaccessible.
Then one day, the turning point: micro-brands. Creative, rare, demanding, accessible—a discreet yet vibrant world that we wanted to share.
Today, we select only the models that excite us. And we think they won't leave you indifferent either.
THE WORLD OF MICRO-BRANDS
Behind these discreet brands are former designers and master watchmakers, who have worked for some of the greatest brands. Drawing on their expertise, they now create their own models, with a single goal: the ultimate watch.
Their signature: advanced research, sophisticated materials, and finishes worthy of prestigious brands. Their sources of inspiration? As varied as they are ambitious: space exploration, supercars, nature, architecture... Each piece pays homage to human ingenuity, technology, and history.
A confidential yet passionate universe. And one we are proud to share with you.
THE SENSE OF SERVICE
At Whatimisit, everything starts with attention to detail. Every watch we offer—new or pre-owned—is selected, inspected, and guaranteed. And always shipped with care.
Want to sell or exchange a piece? We'll respond transparently. Looking for a model you can't find? We'll activate our network or tell you why it deserves to remain so.
Our idea of service is that of a trusted watchmaker: discreet, precise, and attentive.
WHATIMISIT — SINGULAR WATCHES
RARE
Productions in (very) limited or even unique editions of 1 to 1000 watches, often numbered
Possibility of acquiring special series, ultra-rare prototypes
THEMES
-
Suggestive shapes of the watch components (glass, case, crown, horns)
-
Evocative dials
-
Symbolic materials (comet fragment, carbon brake pad, etc.)
-
Worked bracelets and buckles
-
Matching packaging
Swiss or Japanese automatic movements renowned for their reliability, precision and robustness
316L steel, titanium, sapphire and aluminum cases
Sapphire lenses, Italian leather straps, non-allergenic rubber...
High-end packaging
QUALITY
PREMIUM
INNOVATIVE
Original and ingenious concepts
Surprising, recycled and recyclable materials
Many new features this year
OUR BRANDS
PARTNERS